The Colour Gurus
Pantone is probably best known as the standard by which printing ink colours are standardised, but the company that effectively sets the standards for colours across the whole range of products and designs. This means that they have a huge interest in keeping track of the forthcoming trends. However, the colour is, by no means, decided on a whim.
Designers, bloggers, manufacturers, retailers and a host of fashion leaders in clothing, pop culture, technology, music, travel, and even the weather, search the world for emerging colour trends. Although it’s much more sophisticated than simply making a note of what’s hot on the catwalk or in the magazines. Leatrice Eiseman, executive director at Pantone said, “It has to resonate around the world, to express in colour what is taking place in the global zeitgeist.”
As far back as last Spring, the experts, including fashion designers Emerson by Jackie Fraser-Swan, Juicy Couture and Yoana Baraschi got together with Pantone get together for a secret two-day meeting where everyone presents their top choice. There is apparently lots of debate ensues about the merits of each colour until a conclusion is eventually reached.
As well as the colour itself, the symbolism is important in the selection process.
This year the symbolism is that of purple, which is known for its magical, creative and innovative properties.
Once the colour of the year is agreed upon, Pantone refines and defines the exact tint. They explore how it can be used in many different ways; in fabrics for fashion and in decorating, in makeup and in print for advertising and packaging, among other things.
In the end, what it means to your jewellery or shoe collection is up to you, but expect to see a lot of the shimmery pinkish-purple during this coming autumn!
Radiant Orchid in Jewellery
A modern and surprisingly versatile shade, Radiant Orchid enlivens the skin, making all who wear it feel more healthy and energetic. Blending both cool and warm undertones, purple is an appealing hue for distinctive combinations and flattering to many hair, eye and skin tones.
This multifaceted hue is seductive when combined with red and pairs well with its sister shades of lavender, purple and pink, which provides an assortment of colour options.
Work is well under way to set 2015’s Colour of the Year which we are predicting to be a shade of blue. We’ll find out when it’s announced at the end of the year.